People ask us the same handful of questions long before they’re anywhere near ready to hire anyone: does our brand hold up under a closer look, is our website carrying its weight, is there a gap we’re too close to see ourselves. Usually the answer is yes, you know your organization better than anyone. So we built the tools we kept explaining out loud, ways to check your own work and put what you already know into something you can point to. Use them, keep whatever you make, and if you want a second set of eyes once you’re done, that’s what we’re here for.
Everything here is free and ungated. No email required to start, no pitch at the end, just the thing itself.
For putting words to what you already know, and making sure it holds up.
You know your brand better than anyone. See how it holds up past the logo.
Brand checkup
A 5-minute honest read on where your brand stands right now, from your logo to your last email. Pick the track that matches your stage and see your results right away.
Take the checkupYou already know why you do this. This helps you say it out loud, on paper.
Find your why, worksheet
A guided, 10-minute worksheet that breaks “why do we exist” into smaller questions. Answer honestly and you’ll leave with a first draft of your purpose statement.
Start the worksheetDecided you need branding help? Get your assets and answers ready first.
Brand-project prep checklist
A short checklist to get your assets, answers, and priorities together before you talk to anyone, us included, so the first conversation moves faster.
Get readyFor checking your website is carrying its weight, and nothing’s quietly working against you.
Your site probably works fine for you. Make sure it works for everyone, and isn’t quietly putting you at legal risk.
Website accessibility risk checklist
A scored checklist covering the basics, alt text, keyboard navigation, color contrast, form labels, so you know where your site stands and what to fix first.
Take the checklistYou do real, accountable work. Check that your website actually says so to someone landing on it cold.
Nonprofit website trust-signal checklist
A scored checklist for the signals that tell a visitor you’re real and accountable, your EIN, your 990, a real address, a human to contact, activity that’s actually recent.
Take the checklistMore of these are underway. Short version of what’s coming, and what each one is for.
Want one of these sooner? Tell us, and we’ll bump it up the list.
If you want a second set of eyes once you’ve used one of these, that’s what Forging Tomorrow is for.
