Branding · Web design

Stories worth
sharing.

Branding and websites for non-profits and small businesses doing real work in the world.

What we do

Two things, done well.

Brand identity. Website design and build. The two things most small organizations need to look as credible online as they actually are in the world.

Service · 01

Branding

Logo, color, type, voice, and a guidelines document that helps your team carry the brand forward. Designed to be used, not just admired.

  • Identity & logo systems
  • Voice & messaging
  • Brand guidelines

Get in touch

Service · 02

Web design & build

Designed and built in WordPress, launched with thirty days of post-launch support. Clear, fast, and built for the people who will actually update it.

  • Marketing sites
  • CMS & e-commerce
  • Ongoing care

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Why us

Design that fits how your organization actually runs.

Most studios designing for non-profits are designers learning the business side. We’re the opposite. We came into design from operations and people-systems careers and brought those lenses with us. For you, that means a brand and a site that fit how your organization actually runs, not just how they look in screenshots. Systems your team can use without us in the room. And strategic judgment behind every design decision, not just stylistic preference.

Meet the team

How we work

A clear path,
start to finish.

01

Discovery

We begin by learning about your goals, challenges, and vision so we’re aligned from the start.

02

Design

We turn ideas into reality, crafting designs that capture your vision and functionality that works for you.

03

Review

Once the initial design is ready, we walk you through it. Together we’ll make revisions until it’s right.

04

Launch

We handle the launch and provide ongoing support, so you’re never left in the dark.

What clients say

Start a project

Let’s work together.

Tell us about your organization and what you’re trying to build. We’ll be in touch within two business days.

  • No high-pressure sales
  • Free 30-minute discovery call
  • Quote in writing before you commit

Qualified 501(c)(3) organizations receive a 25% discount on all engagements. Verification required.

About

Not designers who learned the work.
Operators who learned design.

We design brand identities and websites for non-profits and small businesses, and we came to it from operations and people-systems careers. The hybrid is the point. We understand how the brand will actually be used by the people running the organization, not just how it looks in a guidelines PDF.

Brent Royer

Brent

Brand strategy, design, technical build

Brent makes sure your brand and website don’t just look good, they actually work for the way you run things. Before design, he spent thirty years in tech, operations, and leadership, so he asks the practical questions first: who you’re trying to reach, how you make decisions, what your team will really use. His job is to carry the technical side so you can stay focused on your work, and to keep you in the loop the whole way.

Kate

Kate

Brand strategy, creative direction, people-systems

Kate makes sure your brand feels true, to the people you serve, to your team, to who you actually are. Her background is in social work and people strategy, so she’s spent her whole career noticing how people really work and what makes something feel genuine instead of generic. When a design could go twenty directions, she finds the one that’s really you.

What the hybrid gets you

Strategy and craft, in the same conversation.

Most studios designing for non-profits are designers learning the business side. We’re the opposite, and that changes what you get.

You get someone who can talk about your operating model and your brand identity in the same conversation, because both shape each other. You get brand systems built to be used by the people actually running your organization, not just admired by other designers. You get strategic judgment with creative craft, not just stylistic preference.

We’re a small practice on purpose. One real project at a time. No account managers, no hand-offs, no funnel.

Forging Tomorrow was founded in 2018. We work with non-profits and small-to-mid-size businesses across the US.

Start a project